Digital For Health Care & Pharma
In the UK, according to Edelman’s Health Engagement Barometer, 79% of consumers turn online for health information; 56% look first to Google, making the search engine the second-most important source of health information for patients behind ‘My Doctor’.
Across Europe, 143 million adults went online for health information and 64 million search specifically for pharmaceutical information in 2007, a number that increases with each passing day.
Health care providers are relying on the web as well. In the UK, more than 165,000 doctors participate in the specialised social network, doctors.net.uk. And health care providers of all sorts are increasingly relying on web-based, mobile diagnostic aids like Isabel.
We understand how to engage each of these audiences online, and how to do so squarely within the regulatory limits on health care and pharmaceutical marketing.
Just below, we talk about a few of the ways we’ve helped health care and pharma clients connect with audiences online:
HCP engagement & community
In many areas, HCPs and KOLs are hungry for a place to come together online. Pharma has the opportunity to provide the right venue.
Adding value through aggregation
Whether the target is HCPs or patients, there’s a tremendous opportunity for pharma to add value by aggregating content about a disease area or condition. By doing so, companies can provide value beyond products and take steps toward relationship-building.
eLearning
When it comes to pharma, there’s always a lot to learn. We build systems to make learning easier and more functional across an office or around the world.
Spook can help make you connect with your audiences to listen, engage or expand relationships. Contact the team on 020 3047 4100.
