Search Engines
Search engine optimisation – Driving customers, driving reputation
Google is now everyone’s portal to the web. 86% of web users regularly turn to search engines to help them connect to content. And in the UK and Europe, Google controls nearly 90% of the search engine market.
The addition of built in Google search boxes to the latest generation of web browsers like IE, Firefox and Safari has cemented search’s status as the first port of call for web users, even when they know where there want to go.
As such, Google has become the primary indicator of reputation, and it has a disproportionate impact on how stakeholders view your business or brands.
What’s more, search engines are the primary path for consumers to learn about and purchase products and services.
Search engine optimisation – Done the real way
Countless SEO charlatans offer over-complicated sounding ’solutions’ that amount to little more than trying to trick Google.
We take a different view: The best way to improve search engine performance is by attracting links and driving online conversation based on real content and meaningful relationships.
If that sounds a lot like our approach to social media, you’re right. Indeed, a successful social media programme can be the best SEO of all – improving the performance of your site and driving positive third-party coverage into the top listings.
Spook can help make your brand shine out of the digital crowd, contact us to chat.
Twitter: The site that's making headlines, and a massive word of mouth opportunity. We know how to help you get started.
Facebook: 18 million in the UK. Got a website? You need to be in Facebook, too. We help brands connect with the community.
Social media newsrooms: How do you connect with journalists online? You can probably do better. We know how.
