Mercury case studies

• Introducing Mercury
• Features List
• Benefits of Mercury
• Case Studies
• Who Should Use Mercury?
• Arrange a Demonstration

Activision Media

Activision is one of the world's leading computer games publishers. The company conducts operations in the US, UK, France, Germany, Japan, Australia, Scandinavia and the Netherlands.

Activision releases games at different times and has product and price variations in every territory. Prior to Mercury, press asset distribution was a headache. But now, through the implementation of Mercury - game screenshots, packshots, descriptions and related media are sent to contacts worldwide immediately.

Activision also recognised the importance of keeping a tight rein on sensitive assets - information in the wrong hands can damage the success of new releases. Now Activision sets embargoes, knowing that Mercury will distribute assets according their own strict guidelines. Activision may publish games, but they mean business.

Warner Media

Warner Bros. is a global leader in the production and distribution of theatrical motion pictures, VHS and DVD. With many releases every month, they needed an edge to manage a competitive media environment and the increasing demands for effective media coverage. Working in conjunction with Ketchum, Warner's PR agency, Mercury ensures press have instant access to the latest news releases and high-resolution movie screenshots.

Mercury's automated asset management now frees up valuable time at the PR agency as well as broadening coverage, timelines and accuracy of press communication.

Could Mercury be your global messenger? Contact Spook to discover.