
Warner Bros. is a household name: a global leader in the production and distribution of theatrical motion pictures, VHS and DVD.
The challenge for Warner Bros., with numerous film releases due for release every month, is to achieve wide-ranging press coverage in a time-sensitive and competitive communications environment. Working with Warner's PR team (Ketchum) and using Mercury, our very own Digital Asset Management solution, we automated the distribution of the latest news releases, images and movie screenshots to all the key press contacts.
This automation of PR communications has saved valuable time for the Warner Bros. team at Ketchum, allowing them to concentrate more on their client, broaden coverage, improve timelines and increase accuracy of all press communications.
The brothers worked it out. We could sort your PR and media communications headaches too - just contact Spook.