Dodge

Grab life by the horns

The brief was simple: you're launching a new brand in the UK for an uncompromising bull of a brand. A double-helping of all-American grunt... The RAM pickup and the SRT-10 Supercar are two brutish bullies waiting at the school gates to pick off their next target.

Dodge needed a site that transmitted the raw power of the Dodge products. A site that takes the rulebook and tears it up through gritted teeth... So, rev up the Dodge site - feel the grind of pedal to metal, hear the engine roar with a throaty 20-woodbines-a-day growl.

Spook delivered... again!

Yet behind all the bravado and testosterone-fuelled posturing, this website still does all the sensible things... data capture, dealer locator, test drive booking, the lot.

Just don't let the little secret out: that there's a soft, intelligent, progressive, smart inside to this hard nut.

Fancy a bit of design and technology grunt for your site? Contact Spook today.