Symantec
Step into the Norton Hero Lab
Symantec secure and manage customers’ data the world over. Their premium product Norton Antivirus was updated in 2009 to become the true hero of virus protection and the Norton Heroes campaign was born to fanfare this launch.
Spook were tasked with creating some cool digital content to drive interest and chatter around around the new product. So we flew into action and designed the Norton Hero Lab. A fun application that allowed users to design their own Norton hero at the same time as exploring the new powers of the Norton product.
As well as a fun piece of brand engagement the lab was designed to drive word of mouth for Norton, allowing users to download their heroes as profile pictures and use them on social networks, thus exposing the Norton brand to legions of Facebook and Twitter users. The microsite was a super-powered success and was rolled out over 5 European territories.
So if you want a sidekick with a hefty digital punch, then just team up with Spook.
