Puma
Puma Motorsport – Access All Areas!
Puma has an amazing foothold in Motorsport all around the globe but they needed to find a way to bring this involvement to their fans and a way to bring them one step closer to all the action.
Speed of a Puma!
Well, that was our cue. In no time, Spook got Puma suited up with a slick social media site allowing fans a behind-the-scenes glimpse into the exciting and glamorous world of Motorsports. But the exciting bit is that this site was no one way track, it was a site that allowed users to talk back, encouraging fan interaction and engagement; Commenting on articles, fan article submissions, fan report competitions. We even arranged for fans to go to races and report back!
Puma pundits take pole position
We also identified Puma pundits to contribute stories and opinions with Alex Hoffman (Moto GP) and Anthony Davidson (F1) providing articles for the site to get the discussion all fired up. Plus each month we selected a new Puma Pundit from our user community, letting our own users manage the site and drive it in their own direction. How’s that for taking online engagement into high gear?!
If you want to fine tune your web presence and engage with your fanbase online just contact Spook.
