HP Social Media
HP Social Media Strategy
With diverse business units and wide ranging marketing and communications objectives, HP recognized that engaging audiences through social media could have tremendous value. They sought a strategic model that could unify social media efforts by identifying the most common starting points and providing a framework for essential activities: listening, engaging and measuring.
We worked with HP to develop the overall model and each of the supporting frameworks. And at present, we are finalizing development of a virtual playbook and range of supporting materials to aid distribution of the materials to the HP team across Europe.
